To all the northeastern people stuck in the snow and may be developing cabin fever. Please, PLEASE use caution when you are digging your vehicles out of the snow. I don’t know if these kids were bored, impatient or are simply stupid, but don’t do what these kids did. Read More
Recently, Toyota announced two safety recalls that cover some of its models. Both recall campaigns address conditions related to the accelerator pedal. The first recall, “Floor Mat Entrapment,” regards the potential for an unsecured or incompatible driver’s floor mat to interfere with the accelerator pedal and cause it to get stuck in the wide-open position. Read More
If your company is struggling to figure out how to measure ROI from jumping into social media, (or if you should invest in people and money to do it at all,) check out the following slides. Read More
Everywhere you turn, online marketing experts in every industry are letting you know the importance of Twitter, Facebook and social marketing. Being savvy car dealers, many of you have signed-up on these platforms to see what all the hoopla is about. Unfortunately, this also leaves proof why 99.9% of you guys are doing it wrong. Read More
Social media is the next big thing on the internet but many dealers are dropping the ball on taking advantage of it. Social media is not just about brands such as Facebook, Twitter or Youtube but rather how these platforms are changing the way customers are communicating with businesses and each other. If you are still not convinced investing in social media is the right thing to do, check out the following video. Read More
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