Archive for the ‘Car Selling’ Category

You Can Now Sell on Twitter with 1-Click!

Thursday, August 13th, 2009

It seems like everywhere you turn, people are talking about Twitter. It’s no wonder with all the press, Twitter usage has jumped from 14 million users into 24+ million users in just a few months.

With all the buzz, it’s no surprise that a couple of classified services have also popped up on Twitter during this time. (e.g. ilist and tweba to name a couple) While Twitter is mostly used for conversations, many users on Twitter have also been selling items and asking friends to help them find good deals.

Because word-of-mouth sales and referrals is key on this particular platform, we have designed and completed our integration with Twitter so that it would be effective without being spammy. The 1-click submit is setup to work with a number of marketplaces currently on Twitter via #hashtags and our own tests have shown very positive responses from occasional postings.

sample-tweet

As a seller, you can now test this feature in your EasyAutoSales and Twitter accounts.  Simply log in to your admin console and click on the Twitter icon next to the vehicle and submit your posting via Twitter’s web interface.

EasyAutoSales seller console

Once submitted, the classified services on Twitter will contact you within a couple of minutes with potential buyers that have expressed interest in similar vehicles in the past.

sample-response

As more and more users turn to Twitter for these services, these small but quick interactions should help increase your dealership’s online presence and create more foot traffic in your stores.  Log in and check it out!  We would love to get your feedback on the new feature.

Cash for Clunkers – Top 10 Sellers & Trade-ins

Wednesday, August 5th, 2009

Any car dealers reading this, we hope you are reaping the benefits of the Cash for Clunkers program.   Please share in the comments your stories and opinions on Cash for Clunkers as it relates to your dealership.

Here are a two top 10 lists you will definitely want to pay attention to:

The Ten Most Traded-In Vehicles (vehicle’s EPA mileage)
1. 1998 Ford Explorer (14-17 mpg)
2. 1997 Ford Explorer (14-18 mpg)
3. 1996 Ford Explorer (14-18 mpg)
4. 1999 Ford Explorer (14-18 mpg)
5. Jeep Grand Cherokee
6. Jeep Cherokee
7. 1995 Ford Explorer (15-18 mpg)
8. 1994 Ford Explorer (15-18 mpg)
9. 1997 Ford Windstar (18 mpg)
10. 1999 Dodge Caravan (16-18 mpg)

The Ten Most Purchased Vehicles (vehicle’s EPA mileage)
1. Ford Focus (27-28 mpg)
2. Honda Civic (24-42 mpg)
3. Toyota Corolla (25-30 mpg)
4. Toyota Prius (46 mpg)
5. Ford Escape (20-32 mpg)
6. Toyota Camry (23-34 mpg)
7. Dodge Caliber (22-27 mpg)
8. Hyundai Elantra (26-28 mpg)
9. Honda Fit (29-31 mpg)
10. Chevy Cobalt (25-30 mpg)

(via Jalopnik)

Cash for Clunkers is a GO!

Tuesday, June 23rd, 2009

As of Friday Jun 19, 2009 5:00pm, the controversial Cash for Clunkers has just passed Congress and is now heading to President Barack Obama for signature as a piece of legislation meant to help get gas guzzlers off U.S. roads and replace them with new, more efficient vehicles. Many say the act is too lenient and is merely being pushed through as a measure to help get Detroit’s unsold inventory off dealer lots.

Called the “Consumer Assistance Recycle and Save Act of 2009″, or more commonly, “Cash for Clunkers,” the $1 billion program will provide a voucher of up to $4,500 (effectively just knocking that much off the price tag — dealers will get electronic payments from the feds) to help offset the cost of new car purchases or leases over the next five months. The cars that you’re limited to must cost no more than $45,000. So that means I can’t trade in my old 1998 Dodge Caravan (MPG rating of 18) for a 2009 Lotus Elise (MPG rating of 26) because the MSRP is too high ($47,500). However, that awesome new 208HP 2009 Mini Cooper S John Cooper Works (MSRP of $29,200) would not only get me the basic $3,500, but it’s combined cycle of 28 MPG (10 more than my current car) will get me an additional $1,000 for a total of $4,500 off the price of the car! Not a bad deal, in my humble opinion. This rebate also works with other rebates from the manufacturer or hybrid car rebates offered from the Federal Government.

So what is going to happen to all these old cars now that they are off the road? Most will have their engines taken out and destroyed (to ensure these “high polution” drivetrains stay off the road). However, miscellaneous parts like doors, bumpers and other non-drivetrain parts will still be around to make sure those cars that are running can be repairs and made roadworthy.

The House bill would go into effect within 30 days of enactment but it is not retroactive for new purchases made earlier this year. For a more complete description of all the applicable situations, see the chart below:

Passenger Car Light-Duty Truck Large Light-Duty Truck (6,000-8,500 lbs.) Work Truck (8,500-15,000 lbs.)
Minimum fuel economy for new vehicle 22 mpg (EPA combined) 18 mpg (EPA combined) 15 mpg (EPA combined) Not applicable
$3,500 voucher Mileage improvement of at least 4 mpg. Mileage improvement of at least 2 mpg. Mileage improvement of at least 1 mpg or trade-in of a work truck. Trade-in must be at least pre-2002.
$4,500 voucher Mileage improvement of at least 10 mpg. Mileage improvement of at least 5 mpg. Mileage improvement of at least 2 mpg. NA
Source: House Committee on Energy and Commerce

Car Dealers, Help Us Help You!

Saturday, June 13th, 2009

a_bannerxbeggingxpleasexx

Here at EasyAutoSales we are always brainstorming ways to improve our services to help car dealers more effectively sell cars.  While we will never stop coming up with ideas on our own, whatever we come up with pales in comparison to YOUR collective feedback.  Because of this undeniable truth we have created a Car Dealer Online Marketing survey using Survey Monkey.  It will take you 5 minutes or less to cruise through, and will really help us learn how we can help you sell cars better online.  Once we get enough responses we will compile the data and post our findings on this blog.

Please click the following link to take our Car Dealer Online Marketing Survey http://bit.ly/sidY5

We really appreciate your time!

D-Day. Dealer-Day That Is.

Tuesday, June 9th, 2009

Well, after weeks of fretting and worry, dealers are finally upon the June 9th deadline to sell all their inventory off or be stuck with cars they can no longer sell (due to franchise revocation). We reported a number of days ago about a dealer, Pohanka Chrysler-Dodge, that had dozens of cars to be sold before today or they would have to eat the cost of the cars. Well, originally we were in completely support to help them sell of their inventory and try to keep the dealer losses to a minimum. However, a number of days ago Chrysler had brought to the attention of many that they weren’t going to just leave these dealers to suffer. Afterall, there are still over 2000 Chrysler dealers in the USA keeping their franchising. As such, Chrysler’s plan is to help dealers to redistribute these cars to other dealers and help both the old franchises and the current ones.

“We think we can redistribute any vehicles that any dealer wants us to,” spokeswoman Kathy Graham said. “Dealers are not going to be stuck with cars. We have dealerships that want the vehicles.”

Since Chrysler plants have recently stopped production due to the bankruptcy filing, dealers still want and need new cars. As of the end of last month, there were over 44,000 cars. We currently have no estimates left, but this does show a light at the end of the tunnel for dealers looking to unload their extra inventory as well as consumers who are looking for a great deal and want to buy a Chrysler car during this lull in their operations while they go through bankruptcy court.