Your car shopping experience typically starts online in the research phase. Many of you will start by reading reviews. What types of car reviews do you find the most helpful? If you had to choose between one lengthy detailed car review written by an automotive professional and a collection of 50 quick car review blurbs written by your peers what would you choose? Here’s are two examples of the short reviews I’m talking about:

We’re hoping that you’ll find quick peer car reviews at least somewhat helpful as you shop online for cars. That’s why we’re adding them to our site when we launch the redesign very soon. What will be even cooler is that you’ll be able to connect with these peers on Facebook, Twitter and our own community section to continue the discussion as you decide if the car is right for you. Before we can make this Car Shopping Utopia a reality we need to collect these quick car reviews from YOU. If you have a second please submit your quick car review here.
Thanks a ton! We really appreciate your time. If you car to share your thoughts on professional vs peer car reviews we’d love to hear what you have to say in the comments…