Finally, the second installment of the “weekly” SEO Training posts for car dealers looking for ways to improve their search visibility online. Writing, hosting, and submitting articles is an excellent way to give your site visitors helpful information and at the same time provide keyword rich content for the search engine spiders. Once you put your article on your own site and it gets indexed by Google, you can then submit it to the many article submission sites online in order to build backlinks to your site. Not only will you be getting a link from the site you submit to, but if your article is compelling enough it will often get picked up by other automotive publishers seeking content. There is no guarantee that other sites will keep your link intact, but they typically do. Here is a great illustration demonstrating the article optimization process, compliments of the Search Illustrated column at SearchEngineLand.com:

So write some articles about the different cars for sale on your lot, or pay someone to write some quality content about cars and the automotive industry.  Then post them on your car dealer site.  Every article strategy should start with a solid keyword strategy.  The next SEO Training post will cover keyword research, the first and most important step in search engine optimization.  Please feel free to ask any questions you have about the article optimization process.