If you have read a lot of blogs about marketing and social media you will notice a common theme; it takes only a split second for you to locate the RSS button.  Automotive bloggers, please take note.  It should be very easy for a reader to subscribe to the feed of your blog.  Gone should be the days of scrolling all the way to the bottom of your blogroll to find a small little link labeled “rss.”  You want return visitors right?  Give yourself a fighting chance, and give your RSS button a nice call-out at the top of the page.