Finally, the second installment of the “weekly” SEO Training posts for car dealers looking for ways to improve their search visibility online. Writing, hosting, and submitting articles is an excellent way to give your site visitors helpful information and at the same time provide keyword rich content for the search engine spiders. Once you put your article on your own site and it gets indexed by Google, you can then submit it to the many article submission sites online in order to build backlinks to your site. Not only will you be getting a link from the site you submit to, but if your article is compelling enough it will often get picked up by other automotive publishers seeking content. There is no guarantee that other sites will keep your link intact, but they typically do. Here is a great illustration demonstrating the article optimization process, compliments of the Search Illustrated column at SearchEngineLand.com:

So write some articles about the different cars for sale on your lot, or pay someone to write some quality content about cars and the automotive industry.  Then post them on your car dealer site.  Every article strategy should start with a solid keyword strategy.  The next SEO Training post will cover keyword research, the first and most important step in search engine optimization.  Please feel free to ask any questions you have about the article optimization process.

Eric Miltsch from WhyBuyUsedCars.com conducted an interview with our CEO Wei Yang.  Wei provides some great information about the vision of EasyAutoSales, as well as some fascinating insight into the future of the automotive industry, and buying and selling new and used cars online.  Here’s a quick snippet from the interview:

WBUC: What are some of the trends you see happening within the automotive retail industry?

WY: As more people rely on the internet for research, I believe the rest of the retail auto industry (small & medium sized dealers) will catch up by establishing a web presence, so they too, can be in front of the customers when they’re ready to buy. I’m personally hoping that sites with crazy scripts and virtual assistants will go away in exchange for more useful, and user friendly sites. Flash is only cool the first time you see it, afterwards it’s just another barrier between you and the users.

Hopefully within a couple of years every dealership out there will at least have an internet connection on site and hopefully they will all pay attention to their online leads.
Check out the rest of the interview at WhyBuyUsedCars.com

In search of social media case studies from the automotive industry?  Well, so are we… If you’ve found any please let us know.  In the mean time if you are in San Jose or surrounding areas I highly recommend checking out this conference, “How Big Companies Use Social Media.”  Big hitters such as Home Depot, UPS, and CISCO will giving presentations.  Maybe you can learn something and create your own case study for the automotive industry…