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Here’s to You, Ford, for NOT Failing Miserably

ford-original-logoAn excellent Forbes article recently explains that, though Ford is tossed into the “Big 3” when everyone is talking about failing and government loans, they certainly aren’t in dire straits. With a number of smart moves by Alan Mulally, the chief executive imported from Boeing a number of years ago Ford is still in a relatively strong position compared to GM and Chrysler. Mulally mortgaged much of Ford’s assets (for $24 billion), signed up credit lines two years ago, sold Jaguar, Land Rover, Aston Martin, some of Ford’s Mazda ownership in the last two years. All this was way ahead of the current economic tribulations. Was it foresight into the future economic woes? I have a feeling it was just good business and focusing on what was important to Ford. Having a great business model makes them recession-resistance. Read More »