Check out our interview with Eric Miltsch, the Internet Director for Auction Direct USA Used Cars Superstore.  He also blogs professionally at WhyBuyUsedCars.com in his effort to help change the way consumers buy used cars.

If you’d like to be a part of our Car Dealer Interview Series, please shoot me an email at will(at)easyautosales.com or twitter us @easyautosales.

1. Eric, tell us a little bit about Auction Direct USA and your own career in the auto industry?

Auction Direct USA Superstore is a unique used cars dealer intent on changing the way consumers buy used cars. We’re passionate about improving the entire buying process for automotive consumers – starting with the online experience, the in-store experience and continuing with the post sale relationship. Every element is fertile ground for improvement. My automotive industry experience actually began with Auction Direct three years ago, shortly after the company opened its doors. I’m not a traditional car guy and have never worked for a dealership. From my perspective, we’re not selling cars, we’re making it easier and more enjoyable for people to find their perfect vehicle.

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Steve White VW Audi Dealership - Greenville, SC

For the inaugural interview of our Car Dealer Interviews series we’ve had the pleasure of talking with William Bryant of Steve White VW Audi dealership in Greenville, SC. We asked him a few questions about his experiences in the auto sales industry and what it’s like to be a dealer in today’s economy.

William provided some great insight and advice that we hope you will find useful.  I think you’ll agree with us when we say, Mr. Bryant is wise beyond his years. If you would like to be included in our Car Dealer Interview series, please drop me an email at will (at) easyautosales.com or twitter us @easyautosales.

1. William, tell us a little bit about Steve White VW Audi and your own career in the auto industry?

I started out selling cars at a Nissan dealership. I think I was the youngest guy they’d ever hired. I was going to college at the time and kind of fell into it. Next thing I knew I had truly found my passion. My other passion was computers and the internet, so when I heard we were getting internet leads and doing nothing with them, I jumped at the opportunity to take it all over.  All of a sudden I’m doing over 20% of the store volume on my own! Since then I’ve moved to Steve White, who has a real vision for the internet’s place in a dealership, and consistently do over 30% of the sales volume… and it’s growing every day!

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