What’s so compelling about the GMC name that keeps The General building Canyons, Sierras, Envoys, Yukons and the rest of the line? Would GM lose sales to Ford or Dodge if they killed the GMC line or is it something more? Is GMC the rugged workers brand? Is it something more? How does GMC fit into the rest of GM’s line?

I think the end question is: would GM kill a brand with their name right there in the title? I believe only if GM were at the end of their rope would they go so far as to kill a brand like GMC. Pontiac and Saturn have already been talked about being on the chopping block. Cadillac is growing and successful. Chevrolet is the largest domestic producer, so GM wouldn’t kill either of them anytime soon either. With all the brands in the GM portfolio, I would put GMC 3rd in line to be dropped. What do you think?

As long as the US Government keeps giving GM money, it’s something that they aren’t going to have to worry about. GM is going to keep doing what they have been doing because there’s no reason to change. All we can hope is that some people inside GM with foresight will begin to streamline their operations (keep the GMC models, just brand them as Chevys). Perhaps this will extend to other parts of their business, like branding and marketing. GM still has a stodgy image compared to Ford, and streamlining the manufacturing while expanding their media presence can only help their image and their business. Take some risks General! Show us what you’ve got!

Tell me what you think by discussing in the forums: GMC – Is It Brand Loyalty?

Good job!

Source: YouTube

1. Toyota Prius: It was the first mass produced hybrid on the market and thusly it’s become the defacto standard. It’s certainly reasonably priced, but does its boring looks and appliance-like feel turn off the average American driver (a very emotional group about what they drive) and push it towards one of it’s more conteporary compeditors? In the end, a solid and reliable car that’s moving on to it’s 3rd generation in 2010 which should drive sales further. The Japanese are known for their reliablilty and improvements to batteries and production should drive the cost down and the mileage up.

City: 48, Highway: 45, MSRP: $22,000 base price

2. Honda Clarity FCX: Shortly after Toyota released it’s Prius, Honda moved forward with it’s Insight project, released in 2000 and has been in production until 2006. At that time, Honda moved their fuel cell technology along enough to power Accord and Civics. However, some believe that though gas-electric hybrids are all good and well, the true future of electric cars is with the use of Hydrogen and electrolysis to create a purely electric car with ZERO emissions. Sure, Hydrogen fuel stations are few and far between, but by the picture, you can tell the Clarity FCX is aiming at a higher eschelon individual. Mass produced FCXes could be ready as soon as 2012, but right now you can lease if you live in California (where Hydrogen stations are available). This is the car for the true eco-heads with it’s complete lack of any greenhouse gasses, something not even the Prius can claim.

City/Highway: 68 MPG (equivalent), 280 Mile Range, $600 per month lease

3. Chevrolet Volt: Marketed as the next big thing in commuter cars, the Volt’s goal is to create a combination plug-in hybrid that should be able to take you to work and back home on a single charge and not needing to use any gas at all. With an expected range of 40 miles, should you go beyond that, there’s a small gasoline generator to power the car until you get to your destination. GM has put a lot of money into marketing the Volt as the next big thing and utilizing it for a push to create special tax credits for cars that get 100MPG+. While the concept cars GM has shown are certainly edgy, a full production version (scheduled for a possible release in 2010), we’ll see what the actual Volt turns out looking like.

City/Highway: 50MPG (no battery), 150MPG (with battery), 100MPG (average equivalent), MRSP: $30,000+

4. Tesla Roadster: Based on the Lotus Elise, the Tesla is the first electric car “Car Guys” wanted. Promising of a usable range (over 245 miles), awesome acceleration (less than 4 seconds to 60MPH) and a super sexy chassis based on 15+ years of development on the street and race track, the Tesla makes owning a electric car bearable. Though the small roadster isn’t the most practical car here, it’s certainly the one that involves the most user input to drive. It’s the one you’ll want to take to the local track or autocross. It’s the first car to break the stigma associated with driving a “green” car and for that, it’s made our list. Will it top yours?

City/Highway: 105MPG (equivalent), MSRP: $98,000

5. Fisker Karma: Built by the world renound car designer, Henrik Fisker, designer of the Aston Martin DB9, Aston Martin V8 Vantage and BMW Z8, the Fisker Karma is the car you buy as the President of your eco-friendly business. You’ll need 4-doors to fit your clients in, but you’ll need to not waste gas to protect your image. The Karma is another plug-in hybrid that utilizes solar cells on the roof as well as a tiny gas generator to keep your car going past the 50 mile electric only range (similar to the Volt). However, whereas most other makers design their cars to sell to the average consumer, the Fisker is for a more refined taste. It’s long, sleek body, premium interior and fully featured healm make this car the Mercedes S-Class of hybrid cars (though Mercedes is working on their hybrid S currently). With a Fisker Karma, you’re not only saving the environment, you’re looking like a million bucks doing so.

City/Highway: 150MPG (equivalent), MSRP: $80,000

6. None of the Above: Though the cars above come with various amounts of cache, none of them offer the sound, the thrill and the experience of a good old petrol engine with 8, 10, or 12 cylinders of octane combusting power. Be it the newest California from Ferrari, 10-cylinders of high-revving fun from a BMW M5 or the glory of a 12-cylinder AMG engine, there’s nothing that can compare to the goose-bumps you get when dropping the transmission down to 3rd gear and flooring it through a tunnel or letting loose at your local track or autocross. The petrol engines offers so much to us both in utility and emotional support. With new developments in fuel efficiency, even our supercars are getting over 25MPG on the highway (look at the new Corvette Z06). Celulosic ethanol promises cheaper, reproducable energy sources that are cleaner than ever before. Maybe during the week I’ll drive my Volt to and from work. However, on the weekend I just want to press the loud pedal and go for a ride down my country roads.

So, which is it for you?