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Tag Archives: focus


NADA 2009 – Most Compelling Booth: Ford

There were a lot of very compelling booths at NADA. Aspen Marketing had an excellent setup with a number of Playboy Bunnies out front. DealerTrack, and a few others had huge booths and were running some excellent seminars right on the floor of the expo. Even VW had some great cars on the floor and some VERY helpful members of the VW team that couldn’t be more helpful. However, one booth stood above the rest in my eyes and it was that of Ford Motors. Due to the sheer size of Ford, their booth had a number of sections that dealt with cars, service, Work Solutions, car financing and a number of other jobs they do. On every front, the booth was alive and kicking. Every Ford representative was busy talking with someone. They were all smiling, everyone was happy, it was relaxed but you could tell dealers and 3rd party ventors were all enjoying and learning the Ford experiance. From talking to the representatives to trying the F-150 “Raptor” simulator, I felt as though Ford “got it.” Read More »


10 Most and Least Stolen Cars in 2008

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