After 5 years of steadly increasing sales, Scion has steadily become one of the coolest brands for youth automotive enthusiasts. With a combination of funky looking cars like the xA and xB as well as unique commercials and marketing thrusts, this sub-brand of Toyota (ala Saturn) was created in order to subvert the stodgy apperance of Toyota, best known in recent years for cars like the Corolla and Camry. In the course of doing this, they’ve exposed America to cool cars that are fuel efficient and they’ve shown that conceptually, these American versions of Japanese “kei” cars, can make a huge impact in our society.

In the past 5 years, Scion has sold over 620,000 vehicles through over 900 Toyota-Scion dealerships. Despite only offering 3 car types through it’s lineup, people seem excited about the addition of a new vehicle every few years and the vast difference between cars like the xD and the tC. Though many criticize Scion for this move, I believe that it shows they are focused on doing what they do as well as they can and not trying to dilute their brand for “the bottom line.” Last year there was talk that Scion actually reduced it’s prodcution to keep the demand for the cars high by limiting the overall supply of cars.

Scion has proven that despite people’s criticisms, they are doing everything right and have been for the last 5 years. Here’s to you Scion and another 5 years of building quirky, yet great cars!

Source: TheCarConnection