Maybe Toyota needs to be including some more Apple Bottom Jeans and boots with fur, because right now their sales are feeling the Pain. Toyota Motor Corporation announced operating results for the first quarter ended June 30, 2008 and it’s not good. Net revenues for Toyota’s first quarter totaled 6.22 trillion yen, a decrease of 4.7 percent compared to the same period last year. The really bad number has to do with operating income, which has decreased 38.9 percent to 412.5 billion yen. This translates into a net income decreased by 28.1 percent. The long and short of things is that Toyota now knows how The Big Three feel, all the time. What’s really something is that despite Toyota’s perceived dominance in the small to medium sized, super reliable, fuel efficient car segment, they still have a lot of other cars they make which aren’t selling.
Source: Toyota
